Website tracking is a feature that allows you to monitor and record the pages your contacts visit on your website. By enabling website tracking, you can understand contact behavior, measure engagement, and use this data to improve targeting in campaigns, automations, and lead scoring.
Data retention determines how long your website tracking data is stored in the system. You can choose to:
- Delete after specific days – automatically remove page visit data after a set period to manage storage and privacy.
- Never delete (keep forever)—retain all page visit history indefinitely for long-term analysis and reporting.
Using website tracking with proper data retention helps you balance insightful analytics with data management and compliance.
After that, you can view the pages visited by the contact in the Website Tracking tab.
