Accessing Analytics
View campaign performance from the Campaigns list:
- Go to QuillCRM → Campaigns
- Click on any sent campaign
- View the Overview dashboard
Email Campaign Metrics
| Metric | Description |
|---|---|
| Sent | Total emails successfully sent |
| Failed | Emails that failed to deliver |
| Opened | Unique email opens |
| Open Rate | Percentage of opens vs. sent |
| Clicked | Unique link clicks |
| Click Rate | Percentage of clicks vs. sent |
| Unsubscribed | Contacts who unsubscribed |
SMS Campaign Metrics
| Metric | Description |
|---|---|
| Sent | Total SMS messages sent |
| Failed | Messages that failed |
| Delivered | Confirmed deliveries |
| Delivery Rate | Percentage delivered vs. sent |
| Clicked | Link clicks (if using links) |
Analytics Tabs
Navigate between different views:
- Analytics – Charts and summary metrics
- Messages – Individual message details and status
- Unsubscribes – Contacts who opted out