Contacts Analytics provides insights and statistics about all contacts within the system. It helps track growth, engagement, and subscription changes over time.
This section is divided into multiple parts, each displaying different information related to contacts
Contacts Analytics Overview
This part shows key contact metrics at a glance, including:
- Total Contacts: Total number of contacts in the system.
- Total Subscribers: Users who subscribed and are currently active.
- Total Unsubscribers: Users who unsubscribed or opted out.
Recent Unsubscribed Contacts
Displays the latest contacts who unsubscribed, along with their details, including:
- Contact name & email
- Unsubscribe date
- Unsubscribe reason (if available)
Recent Contacts
Shows a list of recently added contacts with
- Contact name
- Date joined
Contact Analytics Chart
A visual graph that shows contact trends over a selected period.
It helps analyze:
- Growth over time
- Peaks in new contacts
- Overall engagement changes
Users can filter using time ranges like weekly, monthly, etc
