What is a Campaign?
A campaign is a one-time broadcast message sent to a selected group of contacts. Unlike automations (which are triggered by specific events), campaigns are manually created and scheduled to reach your audience at a specific time.
Campaign Types
| Type | Description | Best For |
| Email Campaign | Rich HTML emails with visual design | Newsletters, promotions, announcements |
| SMS Campaign | Text messages (up to 1600 characters) | Flash sales, urgent updates, reminders |
Prerequisites
Before creating a campaign, ensure you have:
- At least one contact in your database
- Configured your email sending settings (for email campaigns)
- Connected an SMS provider like Twilio (for SMS campaigns)
- Verified your sender email address